66. Rotuaarin Apteekki

Summary

The audit results highlight a number of strengths and weaknesses in different parts of the website. The navigation category excels in terms of simplicity and clarity, but the distinction between sub-categories could be made clearer. The product page is clear on pricing and has a strong call to action, but delivery information - and price - is not easy to find. The category page has clear pricing and some, limited filtering options. Category descriptions are limited and there is no enriched content (e.g. blog). The homepage is visually attractive, clearly structured and contains effective calls to action and purchase incentives. However, the search box is not in the expected location, which degrades the customer experience.