14. Vibae

Summary

The audit results highlight a number of good and key areas for the different websites. The navigation category shows clear and relevant category names, but these are challenging to navigate unless you are familiar with the product names. The category page has high quality images and clear pricing, but lacks effective CTA buttons. The home page is visually appealing, with a strong marketing strategy and trust signals, purchase incentives could be a little more prominent. The product page is well designed and provides clear information on stock, delivery, pricing and product options; delivery cost information and timing could be more accurate.