13. Hurtta

Summary

The audit results highlight several areas in the different categories of the website audit. The homepage effectively communicates the value proposition using high quality images, but could improve by highlighting the products. The navigation category is praised for its clarity, but contact details could be more prominent. The category page excels in terms of product information, but product reviews and other customer-generated content are lacking, which undermines credibility. The product page is visually appealing with clear, high quality images that clearly show the main product features. The most prominent CTA is the PayPal button. Product description is clear, but the page lacks estimated delivery dates and prices, as well as alternative products (cross-selling).