103. Tapiolan Apteekki

Summary

The audit results highlight a number of strengths and weaknesses in different parts of the website. The front page has a clear structure but lacks highlighted shopping incentives, with most elements on the page inviting people to go on site to shop. The navigation is clearly designed, but lacks a dedicated category for discount products. The category page is clear in terms of pricing and product listing, but lacks a category description and clear search and filtering options (the list is too long). The product page has clear stock information and images, but lacks delivery information and cross-selling products. Although product reviews might not be possible, store-wide reviews would add credibility.