46. S-kaupat.fi

Summary

The audit results highlight several key areas in different categories. In the navigation section, the product categories are clearly highlighted through visual aids. The homepage is visually appealing and the company's value proposition stands out clearly, but the presentation of shopping carrots and actions to optimise the purchase flow could be improved. On the category page, high-quality product images and clear product presentation are strengths, while the lack of relevant inspirational content and category text are seen as weaknesses. The product page lacks more comprehensive product text, inspirational content and the product price has a confusing sign saying "about price", which on a quick glance looks like a negative price, recommendation to change to text. The Add to Cart function prevents conversions by asking for a login before adding the product to the cart.