36. Suomen Luonnonmaalit

Summary

The audit results highlight a number of strengths and weaknesses in different categories of the website. The homepage effectively communicates value propositions and is well structured, although it could better emphasise the natural proposition and thus increase trust signals. The category page is clear but lacks filtering options. The navigation section is unconventional, which causes some friction in the user experience. The product page has high quality images, clear product reviews and well-utilised cross-selling. Pricing and availability information is a little unclear, as is delivery and product variation information.