3. FitnessFirst / Foodin Oy

Summary

The audit results highlight several key areas in different categories. On the category page, the very clear and extensive and clear filtering options are praised. High quality images and clear pricing are also strengths, but the lack of enriched content (e.g. articles) is a weakness. The homepage is visually appealing with a strong value proposition, clearly presented purchasing benefits and trust signals. Navigation is generally well organised, but the search box does not stay within the navigation field. Clear pricing on the product page, but the 30pc lowest price information is not found next to the product price, but in a drop-down menu at the bottom of the page. The high quality images on the product card are a strength, and the delivery cost information is clearly opened up. At the time of the screenshot, both technical problems (images in the “You may also like..” section above the texts) and spelling errors were found on the product page, which reduces customer confidence.