110. Johannas 3D

Summary

The audit highlights several areas for improvement on different pages of the website. The homepage lacks certain essential elements, such as product purchases and customer-generated content (reviews, blogs), which affect user engagement and the shopping experience. The category page lacks elements to facilitate navigation, such as category descriptions and wider filtering options. The navigation section is well organised. The product page provides a clear but concise description, plus the use of a link to enriched content within the description. The product page is good for cross-selling products, but product images cannot be viewed or zoomed and product variations are hidden in the drop-down menu, which can make purchasing decisions difficult.